History of ugly shoes

Thursday, November 29, 2007

Every few years, tastemakers mysteriously embrace some comfortable but undeniably ugly footwear more typically associated with river-rafting potheads or line cooks. A look at the most memorable assaults on our fashion sense, and a forecast for the ugly shoe of spring 2008.

1966: The Birkenstock Invasion
Californian Margot Fraser falls in love with the squat German sandals and buys the U.S. distribution rights; they become the counterculture’s signature footwear. Forty years later, Heidi Klum designs her own version.

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1971: Crazy for Klompen
Sexy, disco-era platforms reign, but more conservative dressers—especially men—adopt traditional Scandinavian clogs with a cartoonish point at the toe.

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1974: Unsexiness Sells
Orders for the orthopedic-minded Earth shoes— the heel’s lower than the toe to mimic walking on sand—are backlogged by 3,500 pairs. Time magazine writes about them. The company’s owners go on Johnny Carson.


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Late Seventies: The Footwear of Rebellion
First Brit punk-rockers, then angry American youth buy burly gummy-soled Doc Martens. Marc Jacobs puts them down the runway in 1992; they reappear in fashion at the 2007 Chloé and Yohji Yamamoto shows.

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Eighties: What a Feeling!
Leg warmers and leotards are everywhere (thank you, Irene Cara), and so are boxy, elfin Capezio jazz shoes. In 2006, United Bamboo and Dior Homme revive the bad memory.

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Mid-Nineties: For the Concrete Canyons
Several time zones east of Colorado, New Yorkers inexplicably embrace Tevas. The truly brazen wear them with socks.

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Winter 2004: So Soft, So Unflattering
Uggs were a generic sheepshearer’s boot in Australia for decades, but have become beachwear for surfers, then models, who wear them with minis.

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2006: Croco-philia
The garishly colored slip-resistant shoes beloved by shift workers and chefs spread like a virus, engulfing entire families at a time.

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June 2007: Comfortable, But …
Worishofer sandals, the purview of Eastern European grannies, are stocked by groovy boutiques and worn with skinny jeans. Karen O performs in them.

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Up Next: Supersize Salt-Waters
The flat sandal that’s so adorable on kids isn’t quite so cute in a size 10, but it’s got the clunky contours that hipsters love.

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STOP WEARING UGLY SHOES YOOO!!!!!

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